Web Transparency

The FTC has some marketers all atwitter (sic) because it has very sensibly updated its guidelines governing the disclosure of commercial ties in social media.  Responsible bloggers have long since been transparent about “sponsored” commentary or products and services provided as free samples.  Clarifying the rules for transparency, including restrictions on one of our old favorites — “actual results may vary” — can only help promote the quality of the social media environment.

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