Jack Dorsey is not Johannes Gutenberg

Let’s call it The New York Times effect. Just as surely as buying the naming rights to a sports complex is the inflection point at which a corporation’s fortunes turn south, a phenomenon covered to saturation by The New York Times is doomed to disappear before very long. Yet another heavy breathing story about Twitter and opposition to non-democratic regimes around the world signals that its moment has come and gone. At first no-one “got it” and then it was adopted by people who spend a lot of time waiting in public while ignoring others — celebrity musicians and actors. In its final act, Twitter is home to everyone standing in line anywhere — airports, bus stops, grocery stores as well as social media mavens who are terminally bored at social media conferences. At some point, even The New York Times will stop writing the same story over and over again. And then, quietly but surely, everyone else will just stop. Good night, Tweet prince, and flights of angels sing thee to thy rest.


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